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Qatar’s Next Formula 1 Legacy Begins

Speed. Strategy. Story. Meet NBK Al Thani.
Download Sponsorship Kit

Qatar’s Next Formula 1 Legacy Begins

Speed. Strategy. Story. Meet NBK Al Thani.
Download Sponsorship Kit

Racing with Legacy

"Racing isn't just about speed. It's about making every second count for something greater."
– NBK Al Thani

A LEGACY THAT DRIVES FORWARD

Nasser Bin Khaled Al Thani is the heir to one of Qatar’s most respected legacies, now redefining it through international motorsport. As the great-grandson of H.E. Sheikh Nasser Bin Khaled Al Thani, founder of NBK Holding and a key architect of Qatar’s economic rise, Nasser channels this heritage into a bold new ambition—Formula 1 racing.

From an early age, Nasser showed remarkable talent and discipline, beginning with karting and quickly evolving into a mission to represent Qatar at the highest levels of motorsport.

Now a licensed FIA driver and proud QMMF member, Nasser will debut in the F4 Italian Championship in 2025 at just 15 years old, symbolizing Qatar’s next generation of leaders—driven by legacy, powered by vision, and destined for the global grid.

Road to F1

Key milestones and achievements shaping my journey toward Formula 1.

Started karting in October 2022 (age 13)
Competed Internationally
Represented Qatar National Racing Team
Raced across Qatar, Bahrain, UAE, and the UK
F4 debut in 2025 season (age 15)
Currently building sponsor outreach and brand presence
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UNLEASH YOUR BRAND ON THE FASTEST GLOBAL STAGE

1.8M

average
viewers per race

60M

followers make F1 the fastest
growing sport on social media.

83%

of F1 fans trust brands more when
they back their favorite teams.

“Fuel the dream. Ride the legacy.
Sponsor NBK Al Thani today.”
SOLD OUT!

TITLE SPONSOR

£75,000

Lead the team. Own the spotlight.
  • Exclusive large logo on the sidepod of the car (most visible area)
  • Official naming rights: “NBK Al Thani powered by [Your Brand Name]”
  • Monthly branded content (videos, interviews, race features)
  • 2 VIP pit lane passes (where applicable)
  • Logo placement on race suit (front), helmet – top, and team website
  • Featured in all PR releases, press coverage, and digital campaigns
  • Sidepod and helmet top are exclusive to this sponsor
Become a sponsor

GOLD SPONSOR

£40,000

High-profile exposure during race weekends.
  • Logo on the front nose of the car (shared if needed)
  • Logo on the front and rear of the helmet (one gold sponsor max)
  • Shoutouts on Instagram before and after each race weekend
  • Invites to team hospitality and meet-the-driver events
  • Brand mentions during livestreams or broadcasts (where applicable)
Become a sponsor

SILVER SPONSOR

£20,000

Consistent and credible brand presence.
  • Logo on the rear of the car (shared with max 1 other sponsor)
  • Logo on sleeves of the race suit (1 logo per sleeve)
  • Tagged in post-race highlight reels and result graphics
  • Featured in Instagram stories throughout race weeks
Become a sponsor

SUPPORTER PACKAGE

£5,000 - £10,000

Simple, impactful support with race-day presence.
  • Logo on visor sticker (shared space)
  • Branding on the driver’s water bottle (shared space)
  • Name listed as “Friend of NBK” on social media
  • Included in a group sponsor thank-you video at the end of the season
Become a sponsor

PROJECTED DIGITAL REACH BASED ON F4LEVEL ATHLETE BENCHMARKS

1.5M

monthly views
on Instagram

18-24

Aged Primary
audience in Qatar

94%

male audience
& 6% female audience

100%

engagement via race
media and live content

Let’s talk partnerships.

Download the sponsorship deck or reach out to join the team.

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